DEFINE
True Revenue Target Calculator
Determine how much revenue the business needs to generate to support your life, operate responsibly and efficiently, meet its tax obligations, and produce the desired profit.
This Is Not a Bigger Number to Chase
The True Revenue Target is not an arbitrary growth goal or a bigger number to chase. It is the amount of revenue the business needs to generate to support the owner’s life, operate responsibly and efficiently, meet its tax obligations, and produce the desired profit. Every dollar in the target has a purpose.
Every Dollar in the Target Has a Purpose
01
Support Your Life
Start with what the business needs to make possible for the owner’s life.
02
Operate the Business
Include what it takes to operate the business responsibly and efficiently.
03
Meet Tax Obligations
Build tax obligations into the target instead of treating them as an afterthought.
04
Produce the Desired Profit
Set a target that includes the profit the business is intended to produce—not just enough revenue to cover expenses.
See How Your True Revenue Target Comes Together
Start with the life the business needs to support, see the gap between where the business is today and where it needs to be, and leave with a revenue target built around real numbers.
STEP 1
Start With Your Current Life Cost
The calculator starts with what your life currently requires from the business, including your monthly total and annual cumulative amount.
THE GAP
See the Distance Between Today and the Target
Once the target is calculated, you can see the difference between current revenue and the amount the business needs to generate.
STEP 8
See What the Numbers Mean
The results bring the target, its breakdown, and the revenue gap together so you can understand what the number means and what decision may come next.
What the Calculator Does
The calculator helps you determine how much revenue the business needs to generate. It gives purpose to the target by connecting the number to your life, the business, taxes, and desired profit.
What it does not do
The calculator does not determine whether your current business model is capable of generating that revenue. That is the role of the Revenue Gap Review.
See Your Target. Then Decide What Comes Next.
Your True Revenue Target is a starting point, not the final answer. Once you know the amount of revenue the business needs to generate, you can begin evaluating whether the business, as currently designed, can support it.
TRUE REVENUE TARGET
$___,___
A number with a purpose.
Calculate Your True Revenue Target
Start with the life you want the business to support. Then calculate how much revenue the business needs to generate to make that possible.