FINANCIAL STORYTELLERS
Powered by Bright Ledgers
All Books Tell a Story.
Your books are no different.
Most business owners are building a business and hoping it creates the life they want. We help you define the life you want first, then build the business to support it.
We help established service-based business owners understand what is happening in their business, why it is happening, and what needs to change so they can build a business that supports the life they want to live.
Business owners are making decisions without understanding the financial story of their business. They’re building a business that was never designed to support the life that they actually want to live.
So we start somewhere different.
Start With the Life
We don’t start with the reports. We start with the person—the business owner.
1
What life were you hoping this business would make possible?
2
What role was the business supposed to play in creating that life?
3
What do you think is happening in the business today?
We work with you to understand what is actually happening in the business, determine whether a gap exists and why, and identify the decisions that need to be made and the levers that need to be pulled to close it.
Your True Revenue Target
The True Revenue Target is not an arbitrary growth goal or a bigger number to chase. It is the amount of revenue the business needs to generate to support the owner’s life, operate responsibly and efficiently, meet its tax obligations, and produce the desired profit. Every dollar in the target has a purpose.
The Financial Storytellers Journey
A connected path from defining what the business should make possible to making decisions, taking action, and adjusting as the business and your life evolve.
01
Discover
A different way of thinking about the role your business is supposed to play in your life.
→
02
Define
Define the life you want the business to support and determine your True Revenue Target.
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03
Diagnose
Determine whether the business as currently designed can generate that revenue, and why a gap exists if one exists.
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04
Decide
Prioritize the drivers, opportunities, and decisions most likely to have the greatest impact.
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05
Drive
Put the decisions into action with clear objectives, owners, completion dates, and progress tracking.
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06
Deepen
Keep evaluating, testing scenarios, strengthening the drivers, getting feedback, and adjusting as the business and your life evolve.
Ways to Engage with Financial Storytellers
Start where you are. Go deeper when the business and the decision require it.
True Revenue Target Calculator
Determine how much revenue your business needs to generate to support your life, operate responsibly and efficiently, meet its tax obligations, and produce the desired profit.
Revenue Gap Review
Determine whether your current business model can generate the revenue required as identified by your True Revenue Target, whether a gap exists and why, and which areas of the business are having the greatest effect on revenue, profit, and cash.
Strategic Business Advisory
Work one-on-one with Bright Ledgers to set targets, evaluate results, test scenarios, prioritize decisions, and turn those decisions into clear objectives with ownership, completion dates, and progress tracking.
Financial Storytellers Community
Learn and apply the frameworks, work through decisions, get direct feedback from Jennifer and other established business owners, and do the work alongside people who understand what it means to build and lead a business.
Meet Jennifer Bright
I’m Jennifer Bright, Founder + Chief Financial Storyteller at Bright Ledgers. For more than 25 years, I’ve worked in accounting, financial management, and business advisory, helping leaders understand what their numbers are telling them and what decisions need to come next. My goal is to help business owners become the Financial Storytellers in their own businesses—so they can build a business that supports the life they want to live.
Financial Storytellers Podcast
The Financial Storytellers Podcast is where we explore the philosophy, frameworks, and real business stories behind the Financial Storytellers approach. You’ll hear practical conversations about what the numbers are telling you, how to understand the story behind them, and how to build a business that supports the life you actually want to live.
Hosted by Jennifer Bright.
What story are your books telling you?
You built your business to do something—for your life, your family, your future, or whatever comes next.
The first step is understanding what you want the business to make possible—and whether the business you’re building is designed to do just that.